How we proceed with company building projects:
The Triple Diamond Method
We follow an established method when it comes to company building. First, we make sure there is fertile ground to work on and the enterprise is ready for the company building project. Next, we identify the problem or opportunity and draft a concept for a product or service. Here we stick to customer-focused methods to help us fully understand the issue to be solved.
Following that, we develop the concept or vision that best addresses the identified issue, and creates added value. Then we look into reducing this vision to its very essence. The Lean Start-up method allows us to develop the core solution, which can then be easily tested with the help of a prototype. Design Sprints are most suitable for a quick and customer-focused solution concept. If the customer feedback is positive, a decision can be made regarding the implementation of the MVP (= minimum viable product). We then develop this using agile methods and introduce it to the market as swiftly as possible. Online Marketing allows for a focused target group to be reached. Importantly, an MVP Go-Live is not merely a market test. We also take care of the operations and make sure our users can buy our service!
Active measuring of user behaviour as well as the interaction with the customer are important parts of this phase after the go-live. Once we’ve fully understood customer needs, user behaviour and the nuts and bolts of the business model, we put time and energy into the incremental development of the MVP, refining design, function and operative processes. Ideally, the success of a corporate start-up leads to growth, and extensive marketing and sales activity, as well as an expanding team and customer base will enable the scaling of the new business. The corporation now has multiple options: the start-up can be re-integrated, sold or continue to be led independently.
In a nutshell: when we do company building, we act just like an ambitious and innovative team of founders would with their own start-up. The only difference being that we’re not doing it for the first time.