Sales is a topic that is often underestimated in the areas of business model innovation and company building. Often, the topic of sales or sales strategy comes up for the first time in the preparation phase of the go-live of a product or service. Read here why this is often too late and how the V_labs Sales Strategy Canvas helps you think about sales strategically in an early stage.

"Minimal viable products and the application of the lean start-up approach sound understandable and practicable for digital products, but for physical products like ours, this is not feasible in terms of cost and effort." We have encountered this argumentation several times in past workshops and customer meetings. However, one aspect is usually underestimated: Digital MVPs are not only suitable for digital products and services! This can be demonstrated with an online market test.

Many start-ups develop products or services that ultimately no one buys or books. The reason for this is very often the lack of product-market fit. To avoid this, early market tests are essential. In this article you will learn why market tests should not be dispensed with and what such a market test can look like in concrete terms.