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Company Building Buch Wie Unternehmen erfolgreich
Start-ups entwickeln

The Book on the Topic of Company Building

COMPANY
BUILDING

How Companies Develop
Start-Ups Successfully

Methods, Tools, and Recommendations for Innovation Managers, CEOs, and Entrepreneurs

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“Company building is an excellent way of realising new business models. This book is an ideal introduction to the topic.”
PROF. DR. OLIVER GASSMANN
University of St. Gallen
“This book offers an extensive overview of company building and its methods and approaches. Company building is a highly promising approach for established enterprises to launch disruptive business models and realise innovations outside of the core business.”
DI DR. GEORG PÖLZL
Chairman (CEO)
Österreichische Post AG
"...This refreshing proximity to reality exudes from every line of the book – hats off!”
OLIVER HOLLE
Co-Founder, Managing Partner Speedinvest

ESTABLISHED YET INNOVATIVE

Company building is about the realisation of disruptive innovation projects outside of existing company structures.

With startups created especially for this purpose. Ideas and concepts for new business models can be tested and placed on the market without restrictions from the core business. This is why this method is seen as one of the most promising approaches of innovation management. This book shows the best practice of all phases in a typical company building project and provides tried-and-tested methods, tools and recommendations for innovation managers, CEOs, and companies. Real examples of company building with businesses like Umdasch, Daimler, ERSTE Group and FAIA give the reader a tangible idea of both the advantages and the limits of this method.

The first book explicitly about company building!

  well-founded and practically oriented
  with tangible guidelines to be
put into practice
  with multiple examples of
leading companies
  provides a toolbox

reading samples

Index

Overview of Contents

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First Chapter

Trial Chapter “Introduction”

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product details

PAGES

219 pages

PUBLISHED BY

Georg Frick, Lukas Meusburger

ADDITIONAL AUTHORS

Elise Eydner, Marcel Grosskopf, Viktor Penzinger, Alexander Reinalter, Florian Kathan

PUBLISHING HOUSE

Hanser Fachbuchverlag

ISBN

978-3-446-46742-2

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