ESTABLISHED YET INNOVATIVE
With startups created especially for this purpose. Ideas and concepts for new business models can be tested and placed on the market without restrictions from the core business. This is why this method is seen as one of the most promising approaches of innovation management. This book shows the best practice of all phases in a typical company building project and provides tried-and-tested methods, tools and recommendations for innovation managers, CEOs, and companies. Real examples of company building with businesses like Umdasch, Daimler, ERSTE Group and FAIA give the reader a tangible idea of both the advantages and the limits of this method.